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Readers demand more on the web than publishers can offer. Lacking the information they want, readers turn to sites like Wikipedia, YouTube, Amazon, IMDB for background and context, taking them off the page.
Founded in 2007, Apture is the leading provider of context for readers and publishers. By adding Apture's simple code to their website, publishers can plug the holes in their content and let readers open related background material, view related photo slideshows, or watch videos from these popular destinations, all in an innovative second layer that keeps users on the page. Best of all, it doesn't require any editorial effort.
Apture's network spans thousands upon thousands of sites, from small educational blogs and personal websites, to non-profits, to large sites like the New York Times, Financial Times, Reuters, and others. If you're a publisher, why not give it a try.
Corporate Info
Apture was founded by three Stanford Universrity engineering alumni and sprung out of conversations with the Stanford Knight Fellows, a group of distinguished international journalists with a shared passion for improving the way online news is published and delivered.
The company is funded by Clearstone Venture Partners and angel investors from the technology and media industry, including Paul Maritz, CEO and President of VMware, Steve Taylor, former EVP of the Boston Globe, and Beau Vrolyk, former SVP at SGI and Managing Director at Warburg Pincus.
The company has been recognized for many prestigious awards including the Knight-Batton Innovation in Journalism Award, AlwaysOn 250, and ReadWriteWeb's Top 10 Semantic Web Products of 2009.
Apture, Inc. is a privately held company headquartered in San Francisco, California.
